Privacy Policy

Hey Fashion, commissioned by the Eileen Fisher Foundation and authored by Pentatonic Limited (“We”) is a platform dedicated to elevating the issue of textile waste in the fashion industry. Hey Fashion offers a report and translated action plans through its website.

We collect and store personal information on users who are visitors to our website. This Privacy Policy covers information that we handle about users (you/your). This Privacy Policy is dynamic and will be subject to continual change. We treat all information we collect as confidential. We collect your personal information in a way that is lawful, fair and not unreasonably intrusive to your privacy.  Our Privacy policy complies with:

  • EU General Data Protection Regulation (GDPR)

  • Online Privacy Protection Act of 2003 (California)

  • The California Consumer Privacy Act 2018

  • Similar International Privacy Laws.

1.  Why do we collect your information?

We collect your information only to carry out our mission in delivering actionable informational services to you.

We will use, sell or disclose your information for any other purpose whilst honoring all legal requirements. We do not disclose your information to overseas recipients.

Generally, we will collect information from you for such things as:

  • providing the informational services

  • identifying your needs

  • meeting legal requirements.

2.  What personal information do we collect?

Personal information is information that can be used to identify you. Depending on the type of business we are doing with you, personal information includes your:

  • name

  • mailing address

  • email address

  • phone number

  • username and password

  • profession, occupation, job title or role.

You can choose not to provide personal information, but this means certain services may not be available to you, or may not have the functionality that you would otherwise get. Please email [info@heyfashion.org] to withdraw your consent at any time.

We try to ensure that your information is accurate and up to date. Please tell us if you believe otherwise.

3.  How do we collect personal information?

We collect information through our website’s online enquiry form, cookies and the normal course of service delivery, like when you:  

  • email us

  • phone us (we may store your phone number)

4.  What are cookies?

When you visit our website, we may use cookies to record information about your visit like:

  • the type of browser and operating system you use

  • your server’s IP address

  • the previous site you visited

  • the pages you access on our site

  • the information you download.

We, or our service providers, may compile and analyse statistical data we collect to improve our services. The data is de-identified so you are anonymous.

Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the ‘Help’ section of the toolbar.

5.  What direct marketing do we do?

We might send you marketing communications to tell you about:

  • our new information services

  • our surveys or other information

  • something we think will interest you.

With any direct marketing material, we will also send you details for how to opt out of receiving it. You will still get other communications from us about doing business with you.

If we supply your personal information to a third party for a purpose under this policy, they might send you direct marketing material. But they will also have a simple opt out procedure. 

6.  How do we keep your information secure?

We use generally accepted technology and security to hold and protect your information from unauthorised access, use, modification and disclosure by security mechanisms. This includes physical, network and computer security. We restrict access to people who legitimately need it as part of their Hey Fashion responsibilities, including:

  • Hey Fashion, Eileen Fisher Foundation and Pentatonic employees and contractors

  • employees and contractors of our service providers (who are contractually required to keep data secure and comply with our Privacy Policy and relevant laws).

We take reasonable steps to destroy or permanently de-identify your information when it's no longer needed. 

If you use a password to protect your account and personal information, it is your responsibility to keep it confidential and to change it if you think it has been compromised.

7.  How can you access your information?

Email info@heyfashion.org in writing, with proof of your identity, to access, update or delete your information. We’ll reply to your request in reasonable time. But we may charge a fee to retrieve your information.

We’ll take the necessary reasonable steps to update or delete your information and notify any third party services providers with whom we have shared it so they can update their records.

8.  How do we use your personal information?

We use your information only for the reasons we tell you when we collect it or as this policy outlines. Exceptions are where:

  • you consent to it being used for another purpose

  • the law authorises or requires the intended use

  • it directly relates to the original reason for it being collected

  • it is not practicable to get your consent for the intended use, in which case we will de-identify it first.

9.  How do we store your information?

We store your information in the United Kingdom and the United States of America: 

  • on a secure computer storage facility

  • in printed records.

10.  What if the GDPR applies?

If the GDPR applies to your personal information, you are (among other things) able to:

  • receive transparent information about our processing of it

  • object to us processing it or withdraw your consent to us processing it

  • access it, including by obtaining a free copy of it in a commonly available electronic format

  • correct any errors in it and make it complete

  • have it erased, including the ‘right to be forgotten’

  • have it portable and accessible on request.

Email is at info@heyfashion.org if you wish to do any of the above. 

If we have shared your personal information with a third party in line with this Privacy Policy, we will take reasonable steps to notify them about this.

Hey Fashion and some of our external service providers may not be in the same country where you submit your personal information. As a result, it may be transferred to countries with different data protection laws. 

Where local data regulations require it, we have: 

  • security measures for the export of personal information from its country of origin

  • arrangements with those receiving your personal information to put security measures in place so your personal information is processed in line with EU data protection laws.

11.  Any concerns?

Please contact info@heyfashion.org if you:

  • have any questions about this policy or how we use your personal information

  • want to report a breach of this policy

We will:

  • treat all complaints about a breach of the privacy laws that affect you seriously

  • investigate a complaint and respond to you within a reasonable time.

If you are not satisfied with our response, you have the right, depending on the jurisdiction, make a complaint to the applicable regulator in:

  • United States: the Federal Trade Commission or relevant State data protection regulators.

  • United Kingdom: Information Commissioner’s Office.

  • Europe: the local regulator in your jurisdiction.


In the event of any dispute the law applying shall be in the case of US visitors, the State of Delaware and in the case of all other visitors, England and Wales. In either case arbitration shall be applied using the London Court of International Arbitration Rules. The seat of arbitration shall be London. The number of arbitrators shall be one.